IBC 2026 preview.
Posted on Aug 28, 2026 by Pro Moviemaker
Find all the latest kit, trailblazing tech for filmmakers of all levels and more at the annual Amsterdam show
From cinema cameras and glass to lighting, audio to AI, streaming and cloud workflows, the IBC mega show is where every strand of modern content creation comes together. And for a look at some big toys, there’s also a world of broadcast trucks, infrastructure, TV networks and technologies carrying price tags that require several layers of corporate approval.
But as the lines between filmmaking, live streaming, content creation and broadcast have become increasingly blurred, Amsterdam’s IBC Show has evolved with them. A solo creator can livestream to an audience that once required a television network to reach. A tiny production company can collaborate internationally using the cloud. Cinema cameras shoot material destined for everything from theatrical screens to TikTok, while AI is rapidly finding its way into editing, audio, grading and production workflows.
That is why IBC has become increasingly relevant. This year returns to Amsterdam’s RAI exhibition halls from 11 to 14 September, bringing around 1300 exhibitors in 14 halls and an expected 45,000 visitors together for four days of technology, talks and serious shoe-leather punishment. Although much of the huge show remains focused on large-scale media production, there’s an enormous amount for indie filmmakers, production companies and content creators too.
The kit we want to see
For many visitors, the attraction is the latest gear. IBC falls at an important point in the industry’s launch calendar, so the world’s manufacturers frequently show products for the first time.
And there is no shortage of camera brands at the event. Sony, Canon, Nikon, Panasonic, Blackmagic, Fujifilm and Red will all have their latest technology on display, making IBC one of the rare opportunities to compare a huge range of systems under one roof.
Then there’s glass. Sigma, Fujinon, Irix, Zeiss and Samyang, among others, will be showing their latest optics. And lighting has become an increasingly important part of IBC, with the likes of Aputure, Godox and Nanlite among those displaying the latest LED fixtures and control systems. Add monitors, tripods, gimbals, audio, wireless video and practically every other accessory imaginable and it’s easy to lose several hours in a single hall.
More than hardware
Perhaps the biggest change at IBC, however, is what’s happening away from traditional production kit. The modern filmmaker’s workflow includes editing, colour, storage, collaboration and delivery.
Companies such as Adobe, Blackmagic, Atomos and Avid will be demonstrating tools covering editing, collaboration, graphics and cloud production, while OWC, Synology, Quantum and SNS are among the storage specialists tackling the rapidly growing mountain of data generated by modern cameras.
Inevitably, AI will be everywhere. The main IBC conference puts artificial intelligence firmly in the spotlight, alongside changing commercial models, audience behaviour and the transformation of sports broadcasting. More than 600 speakers are scheduled across stages throughout the show, so it’s perfectly possible to spend four days learning without attending the main conference at all.
We pick out some of the key booths and highlight the fresh gear they’re boasting.
Our pick of the exhibitors you must check out
Amaran
Stand 11.C27
The focus for Amaran at IBC 2026 is to showcase solutions for on-the-go, desktop and home studio creators, with the booth separated into three different areas of hardware and expertise. Check out its range of accessible, high-quality lighting tools.
Aputure
Stand 11.B22
Aputure will show off its growing ecosystem of lighting solutions for location and studio. There will be demonstrations showing how the Nova and Storm series integrate seamlessly with Sidus Link Pro to deliver intelligent, network-based lighting control. Among the highlights on display is the new Storm CS32, Aputure’s latest high-output fixture for demanding productions.
Astera
Stand 12.G53
Astera will spotlight the Quik and Bulb ranges of super-creative lighting. The Quikbeam, Quikspot and powerful Quikpunch all offer built-in wireless
CRMX and Astera App control. The Bulb family includes Lunabulb, Nyx Bulb and Solabulb. The stand also features other Astera fixtures, including
the Tube range and Pluto with the Projection Lens, turning the wireless fresnel into a profile spotlight.
Atomos
Stand 7.B19
Atomos will be demonstrating its most comprehensive production ecosystem to date, spanning acquisition, live production, cloud collaboration and content delivery. Get hands-on with the latest Ninja monitor-recorders, Shinobi field monitors, the powerful Sumo Pro-19 and Shogun AV-19 production systems, A-Eye PTZ cameras and controllers, Studiosonic audio solutions and Atomosphere cloud workflows.
Blackmagic Design
Stand 7.C49
Blackmagic Design brings its latest digital cameras and workflows to IBC 2026, with a focus on large format cinematography. Following a firmware update, the Pyxis 6K is joined by the Cinema Camera 6K with phase detection autofocus, continuous autofocus and face and object detection, along with controls for autofocus transition speed and focus behaviour. The update also adds Blackmagic Cloud Streaming, four-channel audio recording and pre-recording.
Godox
Stand 12.H38
Godox has become a lighting equipment expert and innovator for filmmakers and content creators. Check out its range, including the latest PL600RF and PL1200RF. Each powered by Godox’s latest Palette Lab full-spectrum colour engine, these fixtures deliver accurate colour reproduction, improved spectral consistency and enhanced skin tones.
Hawk-Woods
Stand 12.H15
British battery innovator Hawk-Woods will show its complete G-Lok range, including the original 26V cells and the new 14.4V Mini G-Lok models. The Mini G-Lok batteries are designed around the same principle Hawk-Woods is known for: delivering reliable power in a smaller, lighter and more travel-friendly form. The team will also showcase the Hybrid G-Lok Chargers.
Neewer
Stand 12.A35
If you are looking for great-value kit that just works, Neewer will have a full range of hardware for videography and content creation on its stand. From LED lighting and flashes to camera accessories, audio solutions and smartphone filmmaking gear, visit the Neewer booth to experience the latest product launches and catch hands-on demonstrations.
Sennheiser
Stand 8.D50
Sennheiser will be showing its huge range of audio kit for filmmakers and creators, such as the time-served camera-mount EW-DP mic systems, which are ideal for on-site interviews and news coverage. The rugged MKH 8000 RF condenser microphone series for sophisticated audio capture will also feature, as will the Profile Wireless system.
Sigma
Stand 12.C19
Japanese brand Sigma creates unique lenses, from AF optics for mirrorless cameras to cine primes and zooms that share design features with its range of famed Art prime lenses. Look out for the Aizu prime line, a full set of 12 large format cinema lenses from 18mm to 125mm. All cover a 46.3mm image circle, ideal with full-frame and larger format systems.
Sony
Stand 13.A10, 13.D201, 2.G111
Sony is back with a huge showcase of innovations, including the FX5 Cinema Line camera and the Rialto 65, an image sensor block expanding the Venice 2 to 65mm format, plus the SRG-AS10 PTZ auto-framing camera. Also find audio kit, lenses and monitors to get hands-on with.
Videndum
Stand 13.A05
The highlight of the Videndum stand will be the Manfrotto One tripod range, made for hybrid content creators who demand top-quality video and stills support in one. In the booth will be products from Autocue, Avenger, Litepanels, Sachtler, SmallHD, Wooden Camera and lots more.
Vocas
Stand 12.D21
Dutch manufacturer Vocas designs and builds high-quality engineered camera products that always fit and work like a dream. There’s a mix of universal and dedicated accessories for specific cameras. Look for the MB-260 Compact Mattebox, EL-40 Eyepiece Loupe, follow focus systems, camera rigging systems, baseplates, shoulder rigs, camera cages, lens support, top handles and more.
This article was first published in the September/October 2026 issue of Pro Moviemaker
