CVP: Elevate your podcast to grow your audience
Posted on Apr 22, 2026 by Pro Moviemaker
As we prepare for The Podcast Show, marketing manager Joe Cannon tells us how CVP empowers podcasters to take their video-first shows to the next level
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The world of podcasting is navigating its most important evolution since the medium’s inception. While they started as an exclusively audio experience, social media and on-demand platforms have supercharged podcasting into a far more immersive, video-first experience.
Drawing in media professionals from far and wide, The Podcast Show (thepodcastshowlondon.com) will take place on 20-21 May at the Business Design Centre in Islington, London. CVP is one of the most anticipated attendees and can be found at stand B11.
“Given CVP’s long history as a reseller of high-end cinema and broadcast production equipment, visitors might be surprised to see us front and centre,” explains CVP’s Joe Cannon. “But with video and multicamera production now central to podcasts, we are ideally placed to bring our tried-and-tested knowledge to a new audience. Our stand shows modern production workflow in action, demonstrating scalable solutions creators can apply to their own content.”
First up is a multicamera live set that will offer hands-on exploration of how a high-end video podcast production works. Visitors can step onto the set to see how multiple angles are framed and different sensor sizes and colour sciences interact within a single production.
Complementing this immersive set is a technical workflow bench, where CVP experts demonstrate the path of a signal: from camera output into a video switcher, and from studio microphones into an audio mixer, before combining all of it for live-switched delivery. Cannon adds: “This is about understanding how each piece of equipment can support solo creators or small teams, giving visitors the opportunity to engage with technology directly and learn about how workflow decisions impact the final product.”
Visitors to CVP’s stand will find a wide range of equipment from leading brands such as Canon, Sony, Blackmagic, Shure and Rode, and for an area often overlooked by those new to video podcasting: lighting.
“Just like any photography or filming environment, understanding and applying key lighting principles is what will make your podcast shine. Good lighting is what transforms an image from looking flat and boring into something with dimension and depth, even in small or challenging spaces. It helps draw your viewers’ attention to the subject and set a consistent visual tone.”
CVP represents multiple lighting brands, many of which will feature on its stand at The Podcast Show, giving creators the chance to see the difference for themselves.
Of course, the rise of video-first podcasting is central to why this hands-on approach matters. While traditional audio-only podcasts took a long time to really take off, the proliferation of social platforms such as TikTok, Instagram Reels and YouTube Shorts has breathed new life into the industry. By filming a podcast, creators generate hours of high-quality visual assets that can then be sliced into bite-sized vertical content. As Cannon explains, there is a clear benefit to doing the job properly.
“High production value cultivates a sense of authority. When a podcast looks like a professional broadcast, the audience is much more likely to perceive the host as a credible expert.”
Video podcasting has pulled into the fast lane and shows no signs of slowing down, with media giants such as Netflix even expanding their podcast offerings. There are opportunities for creators of all kinds to reach audiences across multiple social media platforms. A well-produced, video-first podcast can act as a 24/7 advert, amplifying content in ways traditional marketing strategies struggle to match.
While The Podcast Show is a great place to see this expertise in action, CVP’s very own Creator Hub remains the perfect permanent hands-on resource for pro podcasters. Located on Charlotte Street in London, the Creator Hub is more than a showroom – it’s an interactive space equipped with cutting-edge lighting, audio and video gear. Creators can test and compare equipment to understand not just how it works but how it can make their workflow more efficient and their productions more visually compelling.
CVP’s technical consultants are on hand for brand-agnostic advice, from a single piece of kit to a complete multicamera studio fit-out. The Creator Hub also runs ongoing events that provide hands-on guidance, helping creators navigate complex workflows, enhance production values and thrive in the rapidly growing video podcasting landscape.
Come 20-21 May, The Podcast Show will give attendees the opportunity to meet CVP experts. Whether you want to witness an interactive panel discussion, ask tech questions, test and try kit or finally make an investment in your own production, stand B11 should be your port of call.
Visit CVP.com for more information
This article was first published in the May/June 2026 issue of Pro Moviemaker
