From showroom to show floor with CVP
Posted on Feb 13, 2026 by Pro Moviemaker
CVP connects real-world production solutions with expert advice, from its Fitzrovia base direct to the BSC Expo in Battersea Park
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Europe’s largest independent reseller CVP is once again making BSC Expo more than just a show floor experience. This year, the company is doubling down with a pair of distinct touchpoints that invite filmmakers to step inside its world – not merely to see and get hands-on with the latest kit, but to understand how modern production fits together.
Since opening its Fitzrovia showroom in 2023, CVP has created a permanent London base that now plays a central role during BSC. It’s here that visitors can get a relaxed introduction to the workflows, technologies and thinking that sit behind CVP’s reputation, before heading on to the bustle of the Expo itself.
On the morning of Friday 13 February, CVP will welcome visitors into the Great Titchfield Street space for a pre-show experience that feels deliberately different from your traditional demo. Visitors can explore complete production solutions, spend time with CVP’s expert teams and see how emerging technologies, such as virtual production, can operate in real-world environments.
Then comes the journey to the show itself. In true London style, CVP will be shuttling attendees to BSC Expo on classic red London buses, setting the tone for what’s sure to be a unique experience. At the Expo, CVP’s focus shifts toward services, support and conversations. It’s a chance to see the business behind the kit and understand how CVP supports productions long after purchase.
Inside CVP Fitzrovia
CVP Fitzrovia is more than a showroom. It’s a working environment designed to show how production workflows come together in practice – whether that’s for film, television, commercial, brand or in-house studio work.
Visitors can explore:
- Motion control and robotics, including the MRMC Cinebot Nano, Focusbug tracking tools and the new Noxon Mod Slider.
- Virtual production pipelines, featuring Absen LED panels as well as tracking solutions from Assimilate, Mo-Sys and RED Phantom Track.
- Lighting and control, with Nanlux Evoke 600C and the latest Aputure systems demonstrated in practical set-ups.
- Camera movement and support, including Atlas Sliders, MYT Works rigs, the DJI Ronin 2 and Ronin 4D, Steadicam Axis and Arri Trinity 2.
- Audio and connectivity, with Deity microphones and Peplink networking for live and remote workflows.
- Monitoring, showcased through a 28-screen video village including TVLogic and Eizo CG3100X displays.
- Camera systems, from Arri Alexa 35 Xtreme and Sony Venice 2 to Canon, Red, DJI and Fujifilm Eterna platforms.
- Lenses like the legendary Cooke SP3.
Everything is presented within a workflow context – emphasising how tools integrate, teams collaborate and creativity thrives without unnecessary complexity.
Expertise on the Mezzanine
At the show, CVP continues its long-established Mezzanine floor takeover, bringing its full breadth of expertise, advice and infrastructure into the heart of BSC Expo.
CVP supports filmmakers across cinematography, broadcast, television and content creation – and not simply with products, but with the systems and knowledge that make them work in practice.
Joining CVP on the Mezzanine are key partners including Angénieux, showcasing its Optimo Ultra 12x, Optimo Ultra Compact, Optimo Prime and EZ-Series optics – and Canon, presenting its cinema camera range from the C50 and C80 through to the C400, alongside its VCM primes and hybrid zooms.
At the centre of the stand sits the much-loved CVP Lens Bar, offering an unrivalled opportunity to test and compare lenses side-by-side on leading cine cameras. It’s a practical, judgement-free space designed to help creatives understand optical character, mechanics and pairing choices, because better decisions happen when you can see and feel the difference. CVP’s philosophy is simple: help creatives make better decisions, faster.
More than supply
CVP’s role extends beyond selling equipment. It’s keen to foster confidence at every stage of the process. As a specialist in pro production tech, CVP combines its deep product range with real-world expertise, offering impartial advice aligned with the realities of modern filmmaking.
At the core of this is the technical consultation offered by the company. CVP’s vastly experienced specialists work closely with cinematographers, production companies, broadcasters and educators to formulate complete solutions that balance creative ambition with technical requirements, operational efficiency and budget constraints.
Not to mention its international showrooms provide hands-on access to equipment backed by dependable aftersales support. Manufacturer-accredited service centres deliver professional repairs for cameras, lenses and accessories, while tailored financial solutions help productions scale efficiently and plan long-term investment with confidence.
Education is equally central. Through its workshops, demonstrations and knowledge-led sessions, CVP actively supports filmmakers in understanding new technologies, workflows and best practice – ensuring innovation is usable, not intimidating.
A smarter way into BSC
Whether you start your BSC experience in Fitzrovia or on the Mezzanine, CVP’s message is consistent – it’s not about individual pieces of kit, but about how production works as a whole.
From classic red buses to cutting-edge virtual pipelines, CVP’s presence at BSC Expo is an invitation to slow down, ask better questions and leave with clearer answers. For those navigating increasingly complex productions, it’s a refreshingly grounded way to experience the industry and a reminder that the right support can be just as important as the right camera.
For more information, visit cvp.com/events/bsc
This article was first published in the March/April 2026 issue of Pro Moviemaker
