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UK creatives lobby for AI

Posted on Apr 6, 2026 by Pro Moviemaker

A pressure group headed by the Association of Photographers (AOP) and four other creator-led organisations have lobbied policy-makers on generative AI’s impact on the UK’s creative industries

Acting via the Creators’ Rights Alliance, the groups launched a report titled Brave New World? Justice for Creators in the Age of Generative AI, calling for urgent legal protections for professional creators. Representing over 80,000 creators across photography, film, music, writing and performance, it argues that GenAI systems trained on copyrighted work without permission threaten visibility, livelihoods and sustainability. 

Data from the AOP shows sharp income declines, with less licensed and commissioned images year-on-year. Filmmakers face similar pressures as GenAI enters markets without clear regulation. AOP CEO Isabelle Doran says GenAI ‘mimics human originality’ while eroding creative identity and income.

For more information, visit creatorsrightsalliance.org

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