Meet your creator: Jamie Rosencrans
Posted on Sep 7, 2026 by Pro Moviemaker
Wildlife lover Jamie Rosencrans creates big, impactful content from the up-close world of nature. With a massive social media following, she is a creator who puts authenticity front and centre.
Words Matty Graham
Jamie Rosencrans has built a huge online following by revealing the extraordinary world hidden beneath our feet. Through stunning macro photography and authentic storytelling, she has proved that creativity and curiosity matter far more than expensive equipment or chasing social media trends. We caught up with the OM System Ambassador, author of Tiny Nature and creator behind @this_forest_floor to discover how she built her audience, the lessons every aspiring creator can learn and why she ignores the algorithm.
At what point did you realise that content creation could become a real career?
I never set out to become a content creator. I just wanted to share the unseen world I was discovering through my camera lens because it was blowing my mind. The turning point came when sharing that work started opening doors I could never have imagined – becoming an OM System Ambassador, travelling the world photographing tiny wildlife and then being approached to write my book Tiny Nature.
What type of content has connected most strongly with your audience and why do you think it worked?
My super-abstract macro photography. Maybe my irreverent, slightly dark sense of humour as well. I also get to know my followers, chat with them and appreciate the art they create, too. I give advice if I’m asked, and I’ve made so many friends. My Instagram is essentially an art gallery dedicated to the weird alien universe that plays such a major role in our ecosystem.
Now and then I’ll sprinkle a little science in my content or tell the story behind a photograph, but the images have always come first. I think people connect with that sense of wonder. They’re seeing something that feels familiar, but also incredibly abstract and new.
How has your approach to making videos changed since you first started?
I’ve become much less concerned about how they’re made. These days I film most of my videos on my Pixel because it’s always with me. I call it lazy content creation. I’ve learned that viewers respond to the story and the subject far more than whether something was filmed on expensive, polished equipment. Some of my sleek, professionally shot videos have barely been seen, while my grainy phone footage has reached millions. That has taught me not to overthink it.
What is your process for transforming an idea into finished content?
It’s very organic. I don’t have a content calendar or a production plan. I spend time in nature when the conditions are right for what I’m in the mood to photograph. Then I photograph whatever captures my imagination, edit the images and, if I feel like it’s amazing, I’ll turn them into a Reel or a post.
What is it that makes people stop scrolling and actually watch?
I honestly don’t think anyone truly knows. If they did, we would all have viral posts every week. Macro photography naturally sparks curiosity because people are seeing a hidden world they may not know exists, and everyone is desperate for something new and interesting. There’s a huge amount of luck involved, at least for me. Sometimes a post takes off, sometimes it doesn’t. I’ve stopped trying to predict why.
What camera, lighting or audio kit do you rely on most for your work?
For my photography, I rely on my OM System macro kit. I use the OM-1 Mark II and the 90mm f⁄3.5 Macro IS Pro lens. Religiously. I use a Cygnustech diffuser with a Godox V860III-O TTL flash speedlight or just natural light. For video, it’s usually just my phone camera because it’s quick, convenient and always in my pocket. I’ve found it makes very little difference to how content performs, so I would rather spend my energy creating than worrying about carrying and setting up the gear.
What is one investment you’ve made that genuinely changed the game for you?
Time spent outdoors. More than any camera or lens, it’s the countless hours exploring forests and slowing down enough to really notice what’s around me. To learn what grows and hatches – and where and when – what the rain brings, what a drought does. You can’t buy experience, curiosity or patience, and those have shaped my photography far more than any piece of equipment. Although, my OM System camera and lens combo is absolutely boss.
How do you balance creating for the algorithm with creating content that you really care about?
I don’t balance it because I don’t create for the algorithm. I genuinely don’t pay much attention to it other than being annoyed by the ever-increasing sameness of everything. I post when I want, share what excites me and hope it finds the people who’ll appreciate it. Life’s too short to spend it trying to work out what Instagram has determined is worthy of reach this week. I personally find all of the trends deeply cringe, and I refuse to play the game. My 126,000 followers is fine. Five hundred followers would be fine. I’m here to make art, make friends and be inspired.
What is the biggest mistake you see new creators making?
Trying to create for everyone instead of creating something they genuinely love. If you focus on making work you’re proud of, you’ll enjoy the process regardless of the numbers. But I’m sure there are lots of people following trends and getting boatloads of followers. I’m just not into it. My content is so incredibly niche that my expectations have always been low to non-existent.
How important is personality compared to production quality in 2026?
Authenticity matters far more than perfect production. People connect with genuine enthusiasm. I would rather watch someone who is passionate about what they’re sharing than someone who has produced a flawless video they clearly don’t care about or one that feels like another overdone, trendy and click-baity Reel. No thanks!
What is your workflow like? Are you still a solo creator or working with a team?
I’m a solo creator. I photograph, edit, write, film, manage my social media and respond to my community myself. I enjoy having that direct connection with the people who follow my work. I wrote my book, I shot and edited the photos, I designed my website. My book was published by Quarto, however, and they did heaps of work designing the layout and are amazing, so I would be remiss not to shout them out.
If somebody was to start creating content tomorrow, what would your advice to them be?
Create what you love. I genuinely think there’s an element of luck in finding your audience, so you may as well enjoy the journey. If you’re creating something that excites you, the right people will eventually find it. And if they don’t, you’ve still spent your time making something meaningful.
Profile
Instagram: @this_forest_floor
Website: thisforestfloor.com
This article was first published in the September/October 2026 issue of Pro Moviemaker
