Sony’s Camera Verify aims to fight fake video content
Posted on Jun 26, 2025 by Adam Duckworth
As AI fakery spreads, Sony is preparing new tech to verify the legitimacy of your video footage, frame by frame
Sony has confirmed it will soon bring its powerful new Camera Verify feature to video – giving filmmakers a way to embed authenticity data directly into their footage to help combat AI fakery and content tampering.
Already in beta for stills shooters, Camera Verify is part of Sony’s broader Camera Authenticity Solution. It works by embedding secure C2PA (Coalition for Content Provenance and Authenticity) digital signatures and Sony’s proprietary 3D depth metadata at the moment of capture. For photojournalists and media professionals, this helps prove their images haven’t been tampered with. And now, video shooters are next in line.
Set to launch after autumn 2025, Camera Verify for video will allow users to generate secure URLs that show the authenticity status of a clip via a dedicated Image Validation platform. This means video professionals will be able to share trusted links with broadcasters, newsrooms, clients or social platforms – offering clear evidence that the footage was captured in-camera and hasn’t been altered.
Sony says the goal is to give creators and content teams more control, greater credibility, and protection against the rising tide of AI-generated misinformation. By enabling authenticity markers to be embedded at capture and verified externally, filmmakers can prove that what they’ve shot is the real deal.
The move is especially timely as deepfakes and synthetic content become harder to detect with the naked eye. For video professionals working in journalism, documentary, advertising or branded content, being able to verify the source of a shot could soon become an industry standard.
Sony’s Digital Signature License – which enables this functionality – is already available for supported cameras via the Creators’ Cloud platform, and will expand to cover video formats as well.
