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Sony unveils FE 70-200mm f/2.8 GM OSS II

October 14th, 2021

The lens builds on feedback from customers on the 70-200mm f/2.8 lens

Mirrorless Master: Sony A1

September 6th, 2021

Sony’s flagship A1 sets new standards for video and stills performance that rivals can’t match

The Sony FX3 is here

February 24th, 2021

Sony has launched its smallest cine camera to date, roughly the size of a mirrorless but with a professional video focus

Sony announces Alpha 1

January 27th, 2021

There’s much on offer for video shooters and still photographers alike with Sony’s 50MP Alpha 1

Sony introduces FE 35mm f/1.4 GM

January 15th, 2021

The new glass adds to Sony’s G Master series, designed for full-frame E-Mount bodies

Sony introduces Alpha 7C Camera and Zoom lens

September 16th, 2020

Sony have added several additions to its line-up – the Alpha 7C full-frame camera (model ILCE-7C), the FE 28-60mm F4-5.6 (model SEL2860) zoom lens and HVL-F28RM flash

First sample ProRes Raw footage from Sony PXW-FX9 and Atomos Shogun 7

August 10th, 2020

Atomos released the first sample footage for the upcoming Raw firmware release for the Sony PXW-FX9 and Shogun 7 which was announced with Sony...

Introducing: Sony Alpha 7S III

July 29th, 2020

Alpha 7S III provides creators with 4K 120p video, 10-bit 4:2:2 recording, 15+ stop dynamic range, improved AF performance and more 

Sony launches 12-24mm G Master zoom lens

July 14th, 2020

Sony announced a new addition to its full-frame lens line-up with the introduction of the FE 12-24mm F2.8 GM (model SEL1224GM) large-aperture ultra-wide zoom...

Tamron launches the​ F2.8 zoom lens for Sony mirrorless cameras

June 23rd, 2020

The new 28-200mm F2.8-5.6 Di III RXD has been specifically developed as a long range zoom for daily use on a full-framemirrorless camera

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