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Nikon Corporation Acquires RED Digital Cinema

Posted on Mar 14, 2024 by Samara Husbands

A new chapter for filmmaking

A groundbreaking partnership that could unlock innovation and excellence in professional cinematography

RED Digital Cinema has made a significant announcement, confirming its acquisition by Nikon Corporation.

The agreement is poised to usher in a new era of innovation and excellence within the professional filmmaking sector.

This landmark strategic partnership aligns Nikon’s extensive history, proficiency in product development, image processing expertise, and optical technology with RED’s revolutionary digital cinema cameras and acclaimed technologies.

With a legacy spanning over 17 years, RED has consistently led the digital cinema frontier, introducing industry-defining products from the original RED ONE 4K to the cutting-edge 8K V-RAPTOR X, all featuring RED’s proprietary REDCODE RAW compression.

The company’s groundbreaking contributions to the film industry were honored with a Scientific and Technical Academy Award.

RED cameras have played a pivotal role in Oscar-winning films, earning acclaim for their role in numerous Hollywood productions.

Directors and cinematographers globally recognise RED for its unwavering commitment to innovation and its ability to deliver image quality optimized for the highest standards of filmmaking, documentaries, commercials, and video production.

The acquisition by Nikon marks a strategic move that combines RED’s expertise in digital cinema with Nikon’s extensive background in imaging technology.

The collaborative venture is anticipated to leverage the strengths of both entities, providing filmmakers with enhanced capabilities and pushing the boundaries of what is achievable in professional filmmaking.

The announcement reflects a pivotal moment in the industry, signaling a convergence of technological prowess that is likely to shape the future landscape of filmmaking equipment and technologies.

As RED Digital Cinema becomes an integral part of Nikon Corporation, industry stakeholders await further details regarding the impact of this acquisition on future product development and the broader cinematic community.

red.com

nikon.com

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