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Cine Gear 2024 Preview

Posted on Jun 2, 2024 by Pro Moviemaker

Warner Tinseltown treat?

Head to Warner Bros Studios to see the very best of filmmaking gear at Cine Gear Expo

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Hollywood is the spiritual home of cinema – and once again, one of the industry’s premier motion picture pioneers opens its doors to the Cine Gear Expo.

This year, the show will be hosted at the historic Warner Bros Studios in Burbank, California from 6-9 June.

And it’s going to be a hugely important show.

The industry finally starts to get back to a sense of a normality after the American actors’ union went on strike for four months last year over a labour dispute with the Alliance of Motion Picture and Television Producers. It also focused on streaming and use of AI in films. 

It’s fitting the first major California-based show after the strike ended is at such an important location. Established over 100 years ago, the iconic studio is home to many cultural icons, from classics like The Jazz Singer, Casablanca, Looney Tunes, Rebel Without a Cause and My Fair Lady, to current award-winners like Barbie.

The 110-acre main lot has 29 sound stages and 11 exterior sets, offering a range of production rentals and services – from set building right through to post-production. 

As a fitting backdrop for the Cine Gear Expo, show visitors can enjoy outdoor booths on Warner Bros Midwest and French Streets, former home to The Music Man, Bonnie and Clyde and Gilmore Girls. Indoors, the Friends and Young Sheldon stages will house booths filled with the latest tech from camera, lens, lighting and grip manufacturers. 

As the studio offers state-of-the-art venues like the Steven J Ross Theater, this will be home to Cine Gear’s film contest and screenings, presentations, educational panels, masterclasses as well as talks from legendary and emerging filmmakers.

With so much of the film industry this close, the networking and mingling are second to none – all under the Californian sun. 

The Expo opens with the film contest on Thursday 6 June, with regular exhibits and seminars from 7-8 June.

The Cine Gear Awards ceremony and reception, from 8pm on 7 June, is a must-attend event to rub shoulders with the best talent. The final day is packed with lighting masterclasses so you can learn from the cream of the cinematography crop. 

Cine Gear Expo – which began at Paramount Studios in 1996, where it was also held last year – started with just six exhibitors.

Now with over 300, it attracts an audience of thousands. Many exhibitors are manufacturers of the latest equipment, including cameras and lenses. But, there are also several full-service rental houses who can supply almost everything for your next film – whether it’s a big-budget blockbuster or smaller indie production.  

If you need grip or equipment, you can find various suppliers at the show.

Additionally, specialist companies offer costumes, props, courier services, lighting, post-production, aerial filming and much more. Registration for Cine Gear LA Expo is free and open until 29 May. 

This feature was first published in the May/June 2024 issue of Pro Moviemaker.

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