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First sample ProRes Raw footage from Sony PXW-FX9 and Atomos Shogun 7

August 10th, 2020
Atomos released the first sample footage for the upcoming Raw firmware release for the Sony PXW-FX9 and Shogun 7 which was announced with Sony...

Introducing: Sony Alpha 7S III

July 29th, 2020
Alpha 7S III provides creators with 4K 120p video, 10-bit 4:2:2 recording, 15+ stop dynamic range, improved AF performance and more 

Sony launches 12-24mm G Master zoom lens

July 14th, 2020
Sony announced a new addition to its full-frame lens line-up with the introduction of the FE 12-24mm F2.8 GM (model SEL1224GM) large-aperture ultra-wide zoom...

Tamron launches the​ F2.8 zoom lens for Sony mirrorless cameras

June 23rd, 2020
The new 28-200mm F2.8-5.6 Di III RXD has been specifically developed as a long range zoom for daily use on a full-framemirrorless camera

Real-world Raw

March 27th, 2020
An increasing number of cameras can now shoot Raw, but does it make sense for most filmmakers?

Shogun 7 adds better monitoring and affordable 4K ProRes recording to Sony’s PXW-FX9

March 20th, 2020
On-set at DP Alan Stockdale’s latest colourful music video

Sony introduces a new large-aperture prime lens to their full-frame line-up

February 26th, 2020
The FE 20mm F1.8 G is the widest full-frame lens in the E-mount line-up and is a compact and lightweight addition to the line-up

Sony has introduced the new GP-VPT2BT shooting grip with a wireless remote commander　

January 15th, 2020
 Sony’s announcement adds on to the growing line-up of cameras and accessories developed for modern creators

Simple Live Streaming for Sony camcorders available via free firmware upgrade

December 16th, 2019
Sony has announced that its Simple Live Streaming service, a new proposition for users to streamline the process of acquiring live content, will be available...

Sony announces Optical Disc Archive Generation 3 new long-life media with increased capacity and higher speed drive

November 15th, 2019
With an estimated lifespan of over 100 years, Optical Disc Archive Gen3 is an ideal solution for long-term, durable and reliable storage. 
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