Lenses

Olympus Launches a Powerful Zoom Lens for Mirrorless Cameras

February 13th, 2019

Olympus launches a powerful zoom lense with 16.6x magnification for mirrorless cameras.

Cooke’s new full frame anamorphic

September 19th, 2018

Legendary British lens maker Cooke is catering to the growing trend of full frame cinema cameras by expanding its acclaimed anamorphic lens family with...

Schneider-Kreuznach Xenon Full Frame Primes

September 3rd, 2018

Sponsored promotion: While camera sensors are already in the 8K resolution range, the demand for lenses with a unique character is increasing. Many cinematographers...

NiSi adds Allure filters to F3 Cine lenses

May 22nd, 2018

NiSi have announced a new range of high-end optical glass filters to use on their recently released F3 cinema lenses. You can choose between...

Samyang’s fast fifty for full-frame Canon

February 20th, 2018

Samyang has unveiled a premium, fast prime lens, the manual-focus XP 50mm f/1.2 for Canon full-frame DSLR cameras. It’s the third lens of the premium line...

Cooke lens range to fit 8K RED

December 14th, 2017

Legendary British lens maker Cooke will reveal its new S7/i Full Frame Plus lenses, the only purpose-built full frame lens set on the market...

Converted to Fujifilm!

December 12th, 2017

Fujifilm’s MK series of affordable cine zooms may only come in an E-mount at the moment, but two British filmmakers have had theirs converted...

Faster A7R III and two new Sony lenses announced

October 24th, 2017

Sony has taken some of its latest technology from the A9 and included it in the speedy new A7R III mirrorless camera, an update...

Try a Fuji cinema lens free

October 16th, 2017

Try Fujifilm’s new cinema lenses for free as part of Hireacamera’s promotion in London on October 30 at Cherryduck studios. Check out the official...

British lenses for Hollywood horror!

August 24th, 2017

British-made Cooke Anamorphic/i lenses were chosen to give a high-budget cinematic quality to the low-budget horror movie Blood Runs Thick made be Romane Simon. You...

Lenses

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